Through my internship with the Digital Culture and Data Analytics Department at TCU, I served as the Creative Director for the rebrand of the Center for Digital Expression, now known as The Studio.

Given the updated brand assets, including new logos, color palettes, and typefaces, I was tasked with bringing The Studio to life beyond the core visual identity. I created a full range of merchandise and promotional materials designed to extend the brand into everyday student life. This included stickers, temporary tattoos, banners, flyers for upcoming events, koozies, and apparel such as shirts, hoodies, hats, and tote bags.

Every piece was designed to feel cohesive, approachable, and aligned with The Studio’s refreshed tone, helping to build brand visibility and engagement across campus.