My background in Strategic Communication and Digital Culture & Data Analytics gave me the foundation to think both critically and creatively. But most of what I’ve learned has come from doing: building campaigns, pitching ideas, leading teams, writing, designing, editing, listening, adapting.

This section is more than a list of WORK EXPERIENCES AND GOES WELL BEYOND THE TYPICAL ONE-PAGE RESUME FORMAT. it’s a closer look at the skills, and moments, that have shaped how I show up to the work and the people around it.

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EDUCATION

TEXAS CHRISTIAN UNIVERSITY

Class of 2025 | Fort Worth, TX

Honors/Awards: Dean’s Honors List Fall 2024, Spring 2025

  • I chose Strategic Communication because I wanted a better understanding of the impact different ideas can have on people. This major taught me how to ask better questions, turn research into insight, and create work that really resonates. It gave me the space to think on my feet, communicate clearly, and adapt when things didn’t go as planned.

  • Digital Culture & Data Analytics helped me connect the dots between creativity, technology, and how people interact online. I could build something and really look at the raw data to figure out what mattered. Everyday was different, some I was deep in code, others I was analyzing how culture shows up online. It made me more curious, more exact, and way more aware of how digital experiences influence what we see, feel, and trust.

  • Strategic Communication & Campaigns →

    Advertising | Public Relations | Strategic Writing | Campaigns | Creative Strategy | National Student Advertising Competition | Case Studies | Career Strategies & Purpose

    Writing, Editing, & Media Production →

    Writing & Editing | Multimedia Authoring: Image & Hypertext | New Media

    Research, Data & Analytics →

    Research | Statistics | Data Analysis in Criminal Justice | Data Analysis & Visualization | Intro to Coding in the Humanities

    Design, Marketing & Business →

    Design | Principles of Marketing | Survey of Management | Accounting | Microeconomics

    Global, Cultural & Social Contexts →

    Diversity | Global Communication | Sociology | International Politics | Intro to Psychology

STUDY ABROAD | BRANDING ACROSS CULTURES

June 2024 | London, England

Immersive global marketing program with agency site visits and research on cross-cultural brand identity and positioning. Explored how history, culture, and geography shape the way brands communicate, and how audiences interpret them.

EXPERIENCE

ACCOUNT EXECUTIVE / CREATIVE STRATEGIST | DIVRSE MEDIA

April 2025 - Present | London, UK

  • Manage day-to-day client communication across sport and culture campaigns, coordinating updates, feedback rounds, timelines, approvals, and campaign deliverables.

  • Support campaign planning and execution for clients including Brentford FC, StockX, and Kickers UK, helping translate client objectives into clear creative and strategic direction.

  • Develop campaign strategies, messaging frameworks, creative concepts, and client presentations rooted in audience research and cultural trends, contributing to award-winning campaigns generating 5M+ reach across Instagram, YouTube, TikTok, and partner platforms.

  • Collaborate across strategy, design, production, and social teams to keep campaign work aligned, organized, and moving through each stage of delivery.

BRAND STRATEGIST | TCU CENTER FOR DIGITAL EXPRESSION

January 2025 - May 2025 | Fort Worth, TX

  • Helped reposition CDEx from a technical support centre into a clearer creative innovation hub for TCU students through updated brand messaging, social graphics, and rebrand materials.

  • Designed 20+ digital assets, 6+ merchandise pieces, and 3+ print assets to distribute branded materials across campus.

  • Executed a full website redesign, improving navigation and rewriting site copy while adding custom HTML, CSS, and JavaScript.

RIFLE COMMUNICATIONS LEAD | TCU ATHLETICS

January 2024 - May 2025 | Fort Worth, TX

  • Led communications coverage for TCU Women’s Rifle, increasing visibility for an under-covered sport through official athletics content, live updates, and match storytelling.

  • Wrote 17 GoFrogs articles, including previews, recaps, press releases, athlete bios, headlines, captions, and and sending media materials to TCU stakeholders and media outlets.

  • Created 50+ social captions and 25+ graphics across rifle, swim, and general athletics content while maintaining a consistent brand voice across Instagram, X, and GoFrogs.

ACCOUNT EXECUTIVE | TCU STUDENT MEDIA

January 2024 - May 2025 | Fort Worth, TX

  • Managed 11 client relationships across local businesses, campus departments, restaurants, apartments, and retail brands, bringing in 7 new clients and retaining 4 returning advertisers.

  • Sold $3,500+ in advertising across TCU’s newspaper The Skiff, and website TCU360, social media, sponsored content, print inserts, event sponsorships, and digital display.

  • Coordinated ad campaigns from placement recommendation to final approval, managing deadlines, proofs, campaign status, and client follow-up through Salesforce.

INVOLVEMENT

CREATIVE DIRECTOR | NATIONAL STUDENT ADVERTISING COMPETITION, AAF

January 2025 - April 2025 | Fort Worth, TX

  • Led creative direction for a fully integrated AT&T campaign built to resonate with Gen Z, grounded in audience insights and cultural relevance.

  • Worked closely with our graphic designer, strategy, and media teams to align creative vision with audience insights and media execution.

  • Presented campaign work to a panel of industry judges, representing the team in a high-pressure, client-facing pitch environment.

VICERY | TCU BARSTOOL SPORTS

April 2024 - May 2025 | Fort Worth, TX

  • Helped when needed to create content and student-facing promotions to support TCU Women’s Basketball, contributing to a record-breaking season in home game attendance.

  • Collaborated with TCU Athletics staff on cross-platform gameday initiatives and social strategy.

  • Helped design promotional materials to distribute to students at games, boosting turnout and fan engagement.

EVENT AMBASSADOR | TCU SENIOR EVENTS

August 2024 - May 2025 | Fort Worth, TX

  • Supported outreach and peer engagement that helped drive attendance across senior events, reaching over 300 students.

  • Contributed to event planning and promotion, including theme development, sponsor outreach, and designing materials for campus-wide visibility.

PRESIDENT | TCU’S AMERICAN ADVERTISING ASSOCIATION

August 2023 - May 2025 | Fort Worth, TX

  • Designed and led professional development initiatives for ~90 members, hosting 10+ workshops and networking

    events featuring industry leaders in advertising and brand strategy.

  • Built and led an executive board of six, streamlining operations and driving engagement within the student marketing and advertising community.

  • Implemented digital marketing strategies and social media outreach, increasing membership from 17 to 91.

TCU’S STUDENT GOVERNMENT ASSOCIATION

COMMUNICATIONS DIRECTOR | Jan 2023 - May 2023

  • Led communications and marketing efforts for the successful 2023–2024 Student Body President election, including tabling events, interviews, and social media outreach across campus.

EXECUTIVE DIRECTOR OF PR & MARKETING | May 2023 - May 2024

  • Appointed post-election to oversee PR and marketing for four SGA executive board members, representing a student body of ~10,000 undergraduates.

MEMBER, DELTA GAMMA | GAMMA TAU, TCU

August 2021 - December 2023 | Fort Worth, TX

  • Participated in 2022 and 2023 formal recruitment, connecting with 500+ potential new members through values-based conversations and multi-round evaluations.

  • Volunteered in philanthropic initiatives supporting Service for Sight, engaging in campus events and community-based service efforts.

CERTIFICATIONS

Earned

In Progress

2025 / HubSpot Academy

Digital Advertising Certified

2025 / Stukent

Digital Marketing Simternship Certified

2024 / Brandwatch

Consumer Research Foundations Certified

2025 / Meta

Social Media Marketing Certification

2025 / Salesforce

Sales Operations & CRM Certification

Skills

Campaign development
Brand identity
Narrative design
Cross-platform content
strategy

Creative & Strategy

Google Analytics
Tableau
Brandwatch
Mintel
Sprinklr

Research

Adobe Creative Suite
Microsoft Office Suite
Canva
HTML, CSS, JS

Design & Digital

Copywriting
Editorial direction
Creative briefs
Digital storytelling
Media relations

Writing & Content