I’ve worn A LOT OF hats THROUGHOUT THE PAST FEW YEARS—creative strategist, researcher, communicator, collaborator—and each one has DEEPLY shaped how I work.

My background in Strategic Communication and Digital Culture & Data Analytics gave me the foundation to think both critically and creatively. But most of what I’ve learned has come from doing: building campaigns, pitching ideas, leading teams, writing, designing, editing, listening, adapting. Some experiences were fast and loud. Others were slower and more reflective.

This section is more than a list of roles—it’s a closer look at the skills, moments, and lessons that have shaped how I show up to the work and the people around it.

EDUCATION

TEXAS CHRISTIAN UNIVERSITY

Class of 2025 | Fort Worth, TX

Honors/Awards: Dean’s Honors List Fall 2024, Spring 2025

  • I chose Strategic Communication because I wanted to understand how ideas move people. This major taught me how to ask better questions, turn research into insight, and create work that resonates. It taught me to think on my feet, communicate clearly, and adapt when things didn’t go as planned.

  • Digital Culture & Data Analytics helped me connect the dots between creativity, technology, and how people actually interact online. I could build something, break it, look at the data, and figure out what mattered. Some days I was deep in code. Other days I was analyzing how culture shows up online. It made me more curious. More exact. And way more aware of how digital experiences influence what we see, feel, and trust.

  • Strategic Communication & Campaigns →

    Advertising | Public Relations | Strategic Writing | Campaigns | Creative Strategy | Advertising Competition | Case Studies | Career Strategies & Purpose

    Writing, Editing, & Media Production →

    Writing & Editing | Multimedia Authoring: Image & Hypertext | New Media

    Research, Data & Analytics →

    Research | Statistics | Data Analysis in Criminal Justice | Data Analysis & Visualization | Intro to Coding in the Humanities

    Design, Marketing & Business →

    Design | Principles of Marketing | Survey of Management | Accounting | Microeconomics

    Global, Cultural & Social Contexts →

    Diversity | Global Communication | Sociology | International Politics | Intro to Psychology

STUDY ABROAD | BRANDING ACROSS CULTURES

June 2024 | London, England

Immersive global marketing program with agency site visits and research on cross-cultural brand identity and positioning. Explored how history, culture, and geography shape the way brands communicate, and how audiences interpret them.

EXPERIENCE

BRAND & DESIGN LEAD | TCU CENTER FOR TECHNOLOGY

December 2024 - May 2025 | Fort Worth, TX

  • Collaborated in the rebranding of TCU’s CDEx into The Studio, helping reposition the department with a refreshed identity and clearer sense of purpose.

  • Led all merchandise and apparel design efforts, producing multiple mockups that balanced function, style, and brand voice.

  • Executed a full website redesign in WordPress, implementing design edits and custom functionality using HTML and CSS.

COMMUNICATIONS ASSISTANT | TCU ATHLETICS

January 2024 - May 2025 | Fort Worth, TX

  • Wrote social copy and 15+ game previews and recaps for the TCU Women’s Rifle Team 2024-2025 season, publishing content to the GoFrogs website upon supervisor approval.

  • Oversaw real-time updates and engagement on game day, maintaining a consistent and on-brand voice across platforms.

  • Assisted in game-day operations, including statistical reporting, live updates, and media distribution.

  • Produced multi-channel media assets (graphics, reports) to elevate brand presence and drive fan engagement.

ACCOUNT EXECUTIVE | TCU STUDENT MEDIA

January 2024 - May 2025 | Fort Worth, TX

  • Managed strategic ad campaigns across The Skiff newspaper and TCU’s digital platforms, using Salesforce to drive.

    outreach and long-term growth.

  • Assisted in ad design, ensuring creative aligned with both client goals and editorial brand standards.

  • Built and maintained ~10 strong client relationships, working to retain established partners while actively developing strategies to gain new business.

INVOLVEMENT

CREATIVE DIRECTOR | NATIONAL STUDENT ADVERTISING COMPETITION, AAF

January 2025 - April 2025 | Fort Worth, TX

  • Led creative direction for a fully integrated AT&T campaign built to resonate with Gen Z, grounded in audience insights and cultural relevance.

  • Worked closely with our graphic designer, strategy, and media teams to align creative vision with audience insights and media execution.

  • Presented campaign work to a panel of industry judges, representing the team in a high-pressure, client-facing pitch environment.

VICERY | TCU BARSTOOL SPORTS

April 2024 - May 2025 | Fort Worth, TX

  • Helped when needed to create content and student-facing promotions to support TCU Women’s Basketball, contributing to a record-breaking season in home game attendance.

  • Collaborated with TCU Athletics staff on cross-platform gameday initiatives and social strategy.

  • Helped design promotional materials to distribute to students at games, boosting turnout and fan engagement.

EVENT AMBASSADOR | TCU SENIOR EVENTS

August 2024 - May 2025 | Fort Worth, TX

  • Supported outreach and peer engagement that helped drive attendance across senior events, reaching over 300 students.

  • Contributed to event planning and promotion, including theme development, sponsor outreach, and designing materials for campus-wide visibility.

PRESIDENT | TCU’S AMERICAN ADVERTISING ASSOCIATION

August 2023 - May 2025 | Fort Worth, TX

  • Designed and led professional development initiatives for ~90 members, hosting 10+ workshops and networking

    events featuring industry leaders in advertising and brand strategy.

  • Built and led an executive board of six, streamlining operations and driving engagement within the student marketing and advertising community.

  • Implemented digital marketing strategies and social media outreach, increasing membership from 17 to 91.

TCU’S STUDENT GOVERNMENT ASSOCIATION

COMMUNICATIONS DIRECTOR | Jan 2023 - May 2023

  • Led communications and marketing efforts for the successful 2023–2024 Student Body President election, including tabling events, interviews, and social media outreach across campus.

EXECUTIVE DIRECTOR OF PR & MARKETING | May 2023 - May 2024

  • Appointed post-election to oversee PR and marketing for four SGA executive board members, representing a student body of ~10,000 undergraduates.

DELTA GAMMA | GAMMA TAU, TCU

August 2021 - December 2023 | Fort Worth, TX

  • Participated in 2022 and 2023 formal recruitment, connecting with 500+ potential new members through values-based conversations and multi-round evaluations.

  • Volunteered in philanthropic initiatives supporting Service for Sight, engaging in campus events and community-based service efforts.

CERTIFICATIONS

Earned

In Progress

2025 / Meta

2025 / HubSpot Academy

Digital Advertising Certified

2025 / Stukent

Digital Marketing Simternship Certified

2024 / Brandwatch

Consumer Research Foundations Certified

Social Media Marketing Certification

2025 / Salesforce

Sales Operations & CRM Certification

Skills

Campaign development
Brand identity
Narrative design
Cross-platform content
strategy

Creative & Strategy

Google Analytics
Tableau
Brandwatch
Mintel
Sprinklr

Research

Adobe Creative Suite
Microsoft Office Suite
Canva
HTML, CSS, JS

Design & Digital

Copywriting
Editorial direction
Creative briefs
Digital storytelling
Media relations

Writing & Content