EDUCATION

Texas Christian University | Fort Worth, TX

Graduating: May 2025
Honors Award: Deans List Fall 2024

Strategic Communication B.S. Major
Digital Culture & Data Analytics B.S Major

Study Abroad | Branding Across Culture

June 2024 | London, England

Immersive global marketing program with agency site visits and research on cross-cultural brand identity and positioning.

EXPERIENCE

TCU Center for Digital Expression | Fort Worth, TX | Creative Director
January 2025 - Present

  • Collaborate in the rebranding of TCU’s CDEx into The Studio, helping reposition the department with a refreshed identity and clearer sense of purpose.

  • Lead all merchandise and apparel design efforts, producing over 30 mockups that balance function, style, and brand voice.

  • Execute a full website redesign in WordPress, implementing design edits and custom functionality using HTML and CSS.

TCU Athletics | Fort Worth, TX | Communications Assistant
January 2024 - Present

  • Write game previews and social copy for the TCU Women’s Rifle Team, publishing content upon supervisor approval.

  • Oversee real-time updates and engagement on game day, maintaining a consistent and on-brand voice across platforms.

  • Assist in game-day operations, including statistical reporting, live updates, and media distribution.

  • Produce multi-channel media assets (graphics, reports, and web content) to elevate brand presence and drive fan engagement.

TCU Student Media | Fort Worth, TX | Account Executive
January 2024 - Present

  • Manage strategic ad campaigns across The Skiff newspaper and TCU’s digital platforms, using Salesforce to drive outreach and long-term growth.

  • Assist in ad design, ensuring creative aligns with both client goals and editorial brand standards.

  • Build and maintain strong client relationships, working to retain established partners while actively developing strategies to gain new business.

INVOLVEMENT

AAF National Student Advertising Competition (NSAC), TCU | Creative Director
January 2025 - April 2025

  • Led creative direction for a fully integrated AT&T campaign built to resonate with Gen Z, grounded in audience insights and cultural relevance.

  • Worked closely with our graphic designer, strategy, and media teams to align creative vision with audience insights and media execution.

  • Presented campaign work to a panel of industry judges, representing the team in a high-pressure, client-facing pitch environment.

Advertising Association | President
January 2023 - Present

  • Lead programming and speaker series centered on creative strategy, campaign development, and career growth

  • Manage an executive board and guide brand voice and marketing across all channels

  • Oversee a revamped digital marketing approach that continues to increase event attendance and engagement among student creatives

Student Government Association | Executive Creative Director
January 2023 - January 2024

  • Marketed campaign across the TCU campus through tabling events, interviews, and social media outreach, resulting in the successful election of the student body president for the 2023-2024 school year.

  • Organized tabling events for student body president candidate and kept constant communication with candidate and campaign staff

  • After a successful election, I was appointed by SGA President to manage PR and marketing roles for four SGA executive board members, representing a campus of ~10,000 undergraduate students.

  • Manage social media handles and promote SGA on digital platfors to increase student awareness

Delta Gamma - Gamma Tau Chapter | Member
August 2021 - December 2023

  • Contributed to local and national service efforts supporting the visually impaired

  • Participated in philanthropic events and fundraising, including Anchor Bowl

  • Engaged in a values-driven sisterhood focused on leadership, academics, and community involvement

SKILLS

Creative & Strategy: Campaign development, brand identity, narrative design, cross-platform content strategy

Digital & Design: Adobe Creative Suite (Photoshop, InDesign), Canva, HTML, CSS, JS

Research & Data: Google Analytics, Tableau, Brandwatch, Mintel, Sprinklr, SWOT & audience insight

Writing & Content: Copywriting, editorial direction, creative briefs, digital storytelling, media relations

Leadership & Collaboration: Creative team leadership, cross-functional project management, event planning