KODAK REBRAND
A bold, culture-first rebrand positioning Kodak as a disruptor in the digital space. Built around the concept of a staged "glitch," the campaign signaled the end of the old Kodak and the launch of a new, unapologetic identity. Through glitch aesthetics, a redesigned logo and website, a merch collection, and a sharp, sarcastic brand voice, Kodak reintroduced itself as a brand ready to punch back into culture. The work lived across digital touchpoints, tapping into humor, rivalry, and Gen Z’s love for brands that know how to laugh at themselves and fight for relevance.
MY ROLE
I concepted, designed, and executed the entire Kodak rebrand from start to finish. I designed the new logo and website visuals using Adobe InDesign. I produced the campaign launch video in CapCut, scripting an AI-generated newscaster and creating all supporting visual assets. I also developed the final campaign presentation in Canva.
STRATEGY
The foundation of the Kodak rebrand was built on the belief that true relevance is not handed to legacy brands; it has to be earned. I wanted Kodak’s comeback to feel disruptive, deliberate, and self-aware, not safe or nostalgic. Every element of the campaign was crafted to make people stop, notice, and rethink what Kodak could be in today's culture.
WHY A NEWS REPORT?
News formats carry authority and urgency, signaling that something important is happening right now. By framing Kodak’s reboot as breaking news, it created immediate relevance and made the rebrand feel like an event rather than just another corporate refresh.
WHY A VIRUS?
The virus rollout symbolized transformation through disruption. Rather than pretending Kodak had always been digitally fluent, the glitch aesthetic embraced the brand’s imperfections and turned them into a strength. The virus marked Kodak breaking free from its old image, acknowledging its past in a bold, self-deprecating way while introducing a sharper, unapologetic identity.
From the glitch visuals to the sarcastic, punchy social content, every decision was made to give Kodak energy again. The goal was never just to modernize; it was to create a brand that could move fast, take risks, and stand out in a culture that demands nothing less.