CHOOSE YOUR CHARACTER.

If the costumes didn’t give it away, I have a thing for Halloween. Any excuse to dress up, I’m in.

There’s something about turning an idea into a full-blown character, digging into the details, and going all-out that’s always felt natural to me. It wasn’t just about wearing a costume—it was about becoming the thing. Finding the voice. Owning the energy. That mindset stuck with me more than I realized.

In a lot of ways, it’s where my creativity started. It taught me how to be resourceful, how to commit to an idea, and how to make something feel bigger than it is. It was early proof that with the right mix of imagination and follow-through, you can turn literally anything—a wig, a joke, a vague concept—into something unforgettable.

And that’s the part that matters now. Because when I’m working on strategy or creative direction, I still think like that kid figuring out how to pull it all together. I want every idea to feel intentional, every detail to serve the bigger picture, and every execution to leave an impression.